Restaurant Branded Loyalty Program
Most people are creatures of habit when it comes to their daily activities, and food habits are no exception. Rituals and Routines around food choices can make consumers very predictable, which makes it easy to see why Restaurant Loyalty Programs are so effective.
Many of us remember Pizza Fridays and Taco Tuesdays back in school, and have continued these traditions to this day. Technology makes it easy to keep track of when a particular customer likes to order so you can automate campaigns tailored to their preferences. Giving your customers a rewarding and convenient way to order from you is the key to the success of these programs.
But who has time for all that when your running a Restaurant?
One thing that most Restauranteurs can agree on is the importance of systems. Without systems, making a restaurant profitable becomes extremely difficult. While most Restaurants have figured out the best systems for their dine-in business, online has been more of a challenge due to the influence of 3rd party platforms that can influence consumer behavior.
A Reason to be Loyal.
People are Loyal to People, not technology. That's why Loyalty is more difficult online, and more important. Online is not a person to person interaction, it's just a screen, and the battle is over convenience.
How does your tech stack up against the 3rd parties who are battling for your customers attention? Most Restaurants threw in the towel long ago and are in denial about the long term sustainability of this business model. Damned if you to, damned if you don't. Most Restaurants excuse these 3rd party relationships as a necessary evil that can be rationalized by marked up menu prices and "advertising expenses".
If your customers are willing to pay more online, why not reap the rewards yourself? Consider saving some of that marketing budget to acquire them directly instead.
Scroll back to the top to learn about how our Loyalty Program can work for your Restaurant.
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